Bing AI Chat vs Chat GPT: The Ultimate Showdown

This year, it’s all about Generative AI. With the emergence of ChatGPT and Bing Chat, the power of Large Language Models (LLMs) is quite literally at everyone’s fingertips.  

The ability to generate human-like text based on specific input is changing how we search and browse for information and engage with content. These tools represent the natural evolution of the search engine and the increasingly interconnected nature of our digital experiences. 

OpenAI’s ChatGPT and Microsoft’s Bing Chat aim to provide users with more interactive, conversational experiences than traditional search engines focusing on retrieving relevant information in response to specific queries. Generative AI tools can engage in a dynamic, interactive dialogue with users for a personalized, immersive approach to searching for information. 

Unlike traditional search engines that often interpret queries as isolated instances, these AI-powered tools can understand and maintain context throughout a conversation. They can remember previous queries, comprehend references, and deliver more relevant and personalized responses based on ongoing conversation. 

The launch of the AI-fueled Bing and Edge has garnered much public attention, with Microsoft reporting as recently as early March 2023 that Bing had crossed the 100 million daily active users mark. Additionally, 15% of the chat sessions were used to generate new content, indicating increased user interest in the creative aspect of these advanced conversational AI tools.  

Now, onto an overview of ChatGPT and Bing Chat and what each of these AI tools brings to the table. 

Rapid Recap: Bing AI Chat 

Bing Chat combines search, browsing, and chat in a single interface so users can compose content, chat, generate images, and receive answers to sophisticated queries.  

Because Bing Chat is built into Microsoft Edge, it serves as an intuitive research assistant. It can offer an integrated, personalized means of searching for answers. 

Microsoft is positioning Bing Chat as a co-pilot for the internet, so it’s available on the Edge desktop browser, the Edge mobile app, and through Skype.  

In a nutshell, Bing Chat: 

• Runs on a robust OpenAI GPT-4 model that’s intentionally tailored for search, building off the progress from ChatGPT and GPT-3.5, which increases Bing AI Chat’s speed and accuracy. 
• Incorporates Microsoft’s proprietary technique of working with the OpenAI model, dubbed the Prometheus model, which integrates Bing Search with the AI chat. 
• Applies AI to Bing’s main search ranking engine so that even the most rudimentary searches are accurate. 
• Can aggregate web results and summarize an answer so users don’t need to scroll through numerous results. 
• Features an interactive chat experience that accommodates complex searches and can adapt responses to better suit a query by requesting more details or ideas from the user. 

• Goes beyond text generation to help inspire, like allowing users to plan detailed trips, write professional emails and LinkedIn posts, or prepare questions for a family game night. 
• Can generate imaginative content, like images, via DALL·E. 
• Features an updated Edge browser that includes chat and compose capabilities, which can summarize, compare and adapt content. It can also enhance results by citing reliable sources and providing relevant links. 
• Is freely available, with users able to access 200 chats daily. 
• Is frequently updated with new smart features, such as video and image results and answers, plug-in support, export and share capabilities, restaurant bookings, persistent chat, and the Bing Image Creator, accommodates over 100 languages. 

Rapid Recap: ChatGPT 

ChatGPT can simulate natural-sounding conversations, answer queries, translate text, and compose essays, emails, and code through a standalone website. 

ChatGPT acts as a personal assistant distinct from a search engine, relying on its training data to produce responses.  

OpenAI developed the AI tool, which was specifically built to generate conversational responses that are contextually relevant to the ongoing discussion. 

In a nutshell, ChatGPT: 

• Runs on OpenAI’s GPT-3.5 but is available in a premium version (ChatGPT Plus) that runs on the advanced LLM, GPT-4.  

• Is designed to be platform-agnostic, enabling it to be integrated into applications and services across various platforms, including iOS. 
• Features robust plug-ins and integrations that allow it to work with other apps for more use cases. 
• Uses Reinforcement Learning with Human Feedback (RLHF), a technique used to fine-tune ChatGPT’s behavior via an iterative feedback loop involving humans. This helps improve contextual response quality, address potential biases, and incorporate fairness considerations into training data. 
• Can be accessed on all browsers and operates on a server, which can occasionally overload when too many users are accessing the conversational AI tool simultaneously. 
• Is trained on data collected from the internet until 2021, which is how it learns patterns, grammar, and context. 

• Features an open-domain model that allows it to converse on a broad range of topics to offer suggestions, recommendations and engage in small talk. 
• Can maintain context throughout a conversation to accommodate back-and-forth interactions and generate cohesive responses. 
• Is limited to text-based responses and cannot generate images. 
• Can be accessed for free without any cap on the number of conversations. 
• Is offered for $20 per month via ChatGPT Plus, where subscribers can access twenty-five conversations every three hours. 

Bing Chat or ChatGPT? 

Bing Chat and ChatGPT rely on language models from OpenAI, so the results they generate often feel remarkably similar. 

But what’s particularly compelling about Bing Chat is the Edge browser integration that enables it to produce of-the-moment answers and internet results. Bing Chat also feels like a more holistic experience, as it can incorporate images, links, sources, and images into responses. This multifaceted experience is highly engaging and can simplify how users interact with and produce content. 

The ability to use Bing Chat right from the Edge browser sidebar streamlines searching for information. For example, if you’re visiting a text-heavy website featuring a high-level article, you can look at your sidebar to access summarized, contextual answers about that page.  

In comparison, ChatGPT is a self-contained, text-intensive experience. It can’t provide follow-up recommendations, and whatever browser a user happens to use for ChatGPT doesn’t retain a memory of what users have asked. Additionally, ChatGPT doesn’t typically offer citations for sources when it’s providing research statistics, which can mean more work for the user.  

ChatGPT also requires carefully worded prompts, or it may deliver fairly generic responses.  No built-in prompts can help direct users to a more relevant answer, unlike the functionality included in the Bing Composition feature.  

Overall, Bing Chat is the more advanced, next-generation research tool with a slick, browser-integrated interface and the ability to cite trusted sources, produce images, and offer detailed insights and summaries.  

You can find more tips and tricks for Bing Chat and get started with it here.  

If you have any questions about how Bing AI Chat fits into your Microsoft ecosystem or how to integrate conversational AI tools into your daily workflows, feel free to contact a Top 1% Microsoft Solutions Partner, CloudServus.